Is the modern commercial economy, market Oriened concept has been deeply rooted. Study of market demand, grasp the pulse of the market has become a magic weapon for defeating the enemy, marketing managers lose ground. “Market Oriened”, which is simply to meet the “consumer” or “customer” needs. So, for the consumer goods, consumers and customers is the same concept?From the semantic point of view, the two are different, the “consumer” refers to the consumption anduse of the product, and the “customer” refers to the people to buy the product at the store. For theirown use, the purchase of consumer goods, consumer and customer is a person, enterprise to mining and analysis, and ultimately meet the real needs of his cause. But for the gift market, consumers and customers are different, people buy not necessarily used, for people do not necessarily buy.